Musync^®: You Need Better Music!

Problem

Solution

A musical soundtrack can change the mood of a corporate presentation, lifting the high points higher and carrying the audience along to the conclusion. The wrong music can intefere and make it difficult to follow the presentation’s narrative.

Verbal descriptions—laidback, mellow, acoustic chill—are difficult to translate into musical expressions. An experienced music librarian is able to cross-reference sounds with verbal descriptors, narrowing the musical search space. Search tags of genre and mood can only go so far. Beyond taste and aesthetics, familiarity with the catalog is essential.

Here at Musync, we have the experience to translate the vision of AOL’s Producer into the right soundtrack. We found two tracks to support AOL’s presentation and its products. One was selected and, needless to say, the presentation was a hit.